About Us

who we are

From day one, our goal has been to deliver the highest quality shoes at the best possible price. We value thoughtful design and skilled craftsmanship. We believe that buying Goodyear welted footwear is a great investment over time and that a well-made pair of shoes makes a positive personal style statement all of its own. We also feel that more Australian men should invest in, and be able to afford, welted shoes. It is these founding principles that guide our collection and makes our footwear accessible to more Australian men.

How we operate

We love our shoes but have great respect for our customers and people who make these shoes possible.

We place a premium on creating a great experience for our customer and have a customer-centric approach that is personable and respectful.

We also place a high value on the humble worker and on the environment. Fugashin shares our principles of fair work practices, transparency and sustainability.

Story's Beginning

It all started atop a kitchen bench in an inner-Melbourne suburb. A child’s colouring book was used to scribble out the details of a new shoe collection after a long and fruitless search for a pair of welted shoes. Later that night, a phone call was made to a British shoe designer to bring those scribbles to life. A week later, those scribbles had turned into sketches and plans were being made in the shoemaker's overseas workshop. The inaugural 2020 Collection was born and is dedicated to the hardworking, humble Australian man.

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keep tabs on our progress

Keep tabs on our start up journey as we seek to evolutionise men's footwear in Australia. 

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