The Thomas George Collection has a set of guiding principles that rely on three foundation elements on which four core pillars stand.


This is at the very heart of what we do. From this foundation, everything about TGC is built. It connects us to our core identity and answers the question, "Who is Thomas George?".

1. Heritage / Provenance

2. Sustainability

3. People 


While the foundations keep us grounded in our identity, the pillars are the values that hold up the whole house and give us direction. They are non-negotiable characteristics of our brand and they inform our decisions on the products we make, what we do, and who we choose to partner with.

1. Socially Aware

2. Accessible

3. Affordable

4. Quality

Guiding Principles

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Keep tabs on our start up journey as we seek to evolutionise men's footwear in Australia. 

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